The Nitty Gritty of Online Sales
Date & Time: April 10, 2025, 6:00 pm - 8:00 pm
Language: English
Event Provider: MESO (Micro Enterprise Services of Oregon)
Location: Online [Live virtual event]
Cost: $25
REGISTRATION: Click here to register for this class.
ABOUT THE EVENT: This class is for aspiring entrepreneurs who want to take their online sales to the next level, ensure that your products are visible, and you are set up for e-commerce success.
Are you already selling your products online? We will cover online listings, shipping solutions, international sales and customs, inventory management, and native advertising options. This is a companion course to Nuts & Bolts of Etsy and Amazon class. Charlene Ruell of Panache Paper Art and Panache Consulting will be sharing their insights from more than 10 years of selling online and supporting other businesses.
• What you need to have setup before you get to the advanced stage
Online sales channels, like Etsy, Amazon, or Shopify
Products listed
Images or videos
• Shipping Solutions
Some of the shipping options
What are the advantages of paying for a shipping solution
Things you absolutely need to know for shipments
USPS and carrier pickups (it’s included in the price of postage!)
• International Sales and Customs
Ensuring your shipping settings are correct – it could cost you!
Requirements to sell internationally
• Inventory Management
Ensuring you keep up to date
Automatic solutions and the pros and cons
Inventory for Etsy
Checking your price comparison on Amazon
• Advertising
Native advertising solutions
Using analytics to enhance your ad game
How to bid on advertising and create a strategy
Instructor: Charlene Ruell has been self-employed for more than 10 years and is a small business owner located in Vancouver, Washington. They have been selling their artisan products online since 2010 and at the Vancouver Farmers Market since 2019. Charlene provides administrative consulting for other small businesses, serves as a member of the Square Beta community, and has worked as the manager of operations for a large non-profit.
ABOUT MESO: MESO offers a wide range of services, including business classes, consulting, tailored growth planning, access to capital, credit building, and a connection to local resources.