The Deep Dive into Social Media Marketing and Sales

Date & Time: April 17, 2025, 6:00 pm - 8:00 pm

Language: English

Event Provider: MESO (Micro Enterprise Services of Oregon)

Location: Online [Live virtual event]

Cost: $25

REGISTRATION: Click here to register for this class.

ABOUT THE EVENT: This class is for aspiring entrepreneurs who want to take their social media marketing skills to the next level, ensure that your products are visible, and you are setup for e-commerce success.

Are you already selling your products online? We will cover online listings, shipping solutions, international sales and customs, inventory management, and native advertising options. This is a companion course to Nuts & Bolts of Etsy and Amazon and the Advanced Online Sales and Marketing classes. Charlene Ruell of Panache Paper Art and Panache Consulting will be sharing their insights from more than 10 years of selling online and supporting other businesses.

• Social SEO

• Different than regular SEO

• Alt tags

• Social Media Dashboards

• Set it and forget it

• Meta Business

• Vista Social and others

• Meta

• Basic things you need to have before you start with ads

• Linktree or alternative

• Story Highlights

• How to set up an ads account to Connecting a sales channel

• Creating a product library

• Boosting a post

• Creating an ad

  • Guide for getting your ad approved

  • CPC

  • Bidding

  • Dynamic ads

  • Video ads

Plus we will cover YouTube Shorts, Reels, TikTok, Google Merchant, Google Ads

You will receive a zoom link 24 hours before class begins

Instructor: Charlene Ruell has been self-employed for 10 years and is a small business owner located in Vancouver, Washington. They have been selling their artisan products online since 2010 and at the Vancouver Farmers Market since 2019. Charlene provides administrative consulting for other small businesses, serves as a member of the Square Beta community, and has worked as the manager of operations for a large non-profit.

ABOUT MESO: MESO offers a wide range of services, including business classes, consulting, tailored growth planning, access to capital, credit building, and a connection to local resources.