Nuts and Bolts of Amazon and Etsy
Date & Time: April 3, 2025, 6:00 pm - 8:00 pm
Language: English
Event Provider: MESO (Micro Enterprise Services of Oregon)
Location: Online [Live virtual event]
Cost: $25
REGISTRATION: Click here to register for this class.
ABOUT THE EVENT: This is the practical class you have been looking for to open your online store.
This class is geared toward small businesses that want have a presence with online sales channels like Etsy and Amazon, which many customers expect. We will cover what you need to know before you begin, the basics of account setup and management for both platforms, quirks of Etsy, the various options for Amazon accounts (handmade vs regular Amazon), fees and taxes, and tips and tricks for other online solutions. Charlene Ruell of Panache Paper Art and Panache Consulting will be sharing their insights from more than 10 years of selling online and supporting other businesses.
What you need to know/have before you begin
Etsy Starting an account Setting up your shop Adding a product Fees and Pricing and connecting to square Quick overview of shipping
Amazon (this looks short, but Amazon is very complex)
Handmade vs Other Fulfillment Options (table of differences in options)
Jury process tips
How to setup an account after you are approved
Image requirements
Seller Central and account management
How to get and maintain Prime shipping designation/Shipping
Fees/How to price
How payouts work (this is different for the various tiers)
Tips and Tricks for other Sales Channels What are the differences between Etsy and Amazon vs Shopify or similar
Be aware of the fees associated with other solutions – each platform and POS is different. How payouts work (know when you will get your money) 1099-Ks (new legislation) and MORE
Instructor: Charlene Ruell has been self-employed for 10 years and is a small business owner located in Vancouver, Washington. They have been selling their artisan products online since 2010 and at the Vancouver Farmers Market since 2019. Charlene provides administrative consulting for other small businesses, serves as a member of the Square Beta community, and has worked as the manager of operations for a large non-profit.
ABOUT MESO: MESO offers a wide range of services, including business classes, consulting, tailored growth planning, access to capital, credit building, and a connection to local resources.