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Advanced Online Sales Class

Advanced Online Sales Class

Language: English

Date & Time: September 7 - 6:00 pm - 8:00pm PDT

Duration: 120 minutes

Language: English

Cost: $25.00

BEFORE YOUR REGISTER: Scholarships are available for businesses in these zip codes: 97070, 97140, 97132, 97137, 97303, 97115. Click here to see if you qualify before registering.

Click here to register for this class.

ABOUT THE EVENT: This class will help take you to the next level, ensure that your products are visible, and you are setup for e-commerce success.

Are you already selling your products online? We will cover online listings, shipping solutions, international sales and customs, inventory management, and native advertising options. This is a companion course to Nuts & Bolts of Etsy and Amazon class. Charlene Ruell of Panache Paper Art and Panache Consulting will be sharing their insights from more than 10 years of selling online and supporting other businesses.

What you need to have setup before you get to the advanced stage

  • Online sales channels, like Etsy, Amazon, or Shopify

  • Products listed

  • Images or videos

  • Shipping Solutions

  • Some of the shipping options

  • What are the advantages of paying for a shipping solution

  • Things you absolutely need to know for shipments

  • USPS and carrier pickups (it’s included in the price of postage!)

  • International Sales and Customs

  • Ensuring your shipping settings are correct – it could cost you!

  • Requirements to sell internationally

  • Tax numbers

  • Listing of where all components were made Special packaging

  • Customs

  • Codes

  • What to do if your package gets stuck in customs

  • Be prepared for your package to be scanned and/or opened

  • How various shipping solutions handle international shipments

  • USPS

  • UPS

  • Inventory Management

  • Ensuring you keep up to date

  • Automatic solutions and the pros and cons

  • Inventory for Etsy

  • Checking your price comparison on Amazon

  • Advertisingo Native advertising solutions

  • Using analytics to enhance your ad game

  • How to bid on advertising and create a strategy

Instructor :

Charlene Ruell has been self-employed for 10 years and is a small business owner located in Vancouver, Washington. They have been selling their artisan products online since 2010 and at the Vancouver Farmers Market since 2019. Charlene provides administrative consulting for other small businesses, serves as a member of the Square Beta community, and has worked as the manager of operations for a large non-profit.

Come and get your questions addressed and network with other Pacific Northwest entrepreneurs.

ABOUT MESO

MESO offers a wide range of services, including business classes, consulting, tailored growth planning, access to capital, credit building, and a connection to local resources.

Our work has been focused on poverty alleviation through entrepreneurship in minority communities and distressed areas. We practice our values and mirror our clients in race and culture, which has led to trust building, empowerment and results such as default rate of less than 2% and not a single business closing during the pandemic. Revenues have increased over 1600% for some and clients have bought buildings, saved for their children’s education and planned for their retirement.

Our philosophy of customizing support to the needs of the business, becomes a unique partnership with each business owner, walking with them as they navigate their way to success. We help produce personalized solutions and implementable strategies to help ensure a successful process, while recognizing the complex and multi-level problems experienced by entrepreneurs, and offer support services in an integrated manner.

www.mesopdx.org

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Access to Capital with Support from SBDC